Demand Dynamics carried out an audit of our client customer and enquiry databases to fully understand their customers, what they looked like, what their behaviours were and what channels their customers used.
Using this insight, Demand Dynamics built a range of campaigns using its automated marketing technology to create awareness and demand through a variety of channels including Facebook, Mobile, SMS and email.
By understanding customers preferred channels of communication, Demand Dynamics created campaigns that reached consumers on their terms, created genuine demand and generated consumers that wanted to transact.
Demand Dynamics, using its trained agents, developed a sales team that handled the consumer enquiries, took care of the sales conversion process and delivered customers.
They achieved dramatic results, reducing the overall cost of acquisition. They found that the customers they are now attracting convert much more easily, offer better transactional value and offer great brand advocacy opportunities for future marketing.
Importantly, they have been able to differentiate themselves in a difficult market by avoiding obtrusive marketing techniques and getting much better value in the process.