Debt Management Business Implements Inbound Marketing Strategy and Reduces Costs by 41%

Our client wanted a new marketing strategy that would give them a continuous flow of qualified leads whilst reducing their operational costs and reducing their costs of acquisition.

Demand Dynamics’ marketing team created a series of campaigns that not only allowed them to achieve and exceed their goals but also delivered them sales leads that were better qualified and more profitable.

17%

27%

41%

Reduction in lead cost Increase in conversion Increase in ROI

About

Established over 9 years ago, our client has grown to become a leading name in financial solutions. Their growth has been achieved by combining intelligent financial products with excellent customer service.

With a wealth of experience in the financial services industry, a team of experienced advisors and the support of a large group of licensed Insolvency Practitioners, they offer an all-inclusive service for their customers.

The Challenges

The debt management industry has become fiercely competitive. Marketing costs have soared in recent years particularly in PPC and on-line marketing but the quality has reduced. In addition to the costs, it has become harder to develop sources that provide consistent volumes of leads that also deliver leads of the quality required over a period of time.

The Solution

Our process

Demand Dynamics reviewed the clients existing marketing strategy and cost of lead acquisition. They also analysed the various sources of data by channel.

From this information, they identified the most cost effective channels to market and created campaigns that engaged with prospects that were seeking debt management advice. Campaigns were deployed predominantly across social media and invited prospects to connect with the client rather than using more expensive search based marketing techniques.

The campaigns were content led and allowed the client to fully explain their offer to the prospect prior to capturing the lead.

The result was that the leads supplied had better engaged with the client and its services.

“Demand Dynamics created a new channel for us that has provided us with a new source of leads that is predictable, sustainable and at less cost.  Our agents enjoy working with the leads because they are pre-qualified and because the consumers are better informed and genuinely want to engage with us!”

 

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