Demand Dynamics reviewed the clients existing marketing strategy and cost of lead acquisition. They also analysed the various sources of data by channel.
From this information, they identified the most cost effective channels to market and created campaigns that engaged with prospects that were seeking debt management advice. Campaigns were deployed predominantly across social media and invited prospects to connect with the client rather than using more expensive search based marketing techniques.
The campaigns were content led and allowed the client to fully explain their offer to the prospect prior to capturing the lead.
The result was that the leads supplied had better engaged with the client and its services.